Data protection

This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") in the context of the provision of our services as well as within our online offer and the associated websites, functions and content as well as external online presences, such as our social media profile (hereinafter jointly referred to as "online offer"). With regard to the terms used, such as "processing" or "person responsible", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Responsible person

Kai, Hoffmann
At Erlenkamp 23
44801 Bochum
Germany

Email: info@hoffmann-kommunikationsdesign.de
Imprint: www.hoffmann-kommunikationsdesign / imprint

Types of data processed

- Inventory data (e.g., personal master data, names or addresses).

  • Contact details (e.g., email, phone numbers).
  • Content data (e.g., text input, photographs, videos).
  • Usage data (e.g. websites visited, interest in content, access times).
  • Meta / communication data (e.g. device information, IP addresses). Categories of affected persons Visitors and users of the online offer (in the following we also refer to the affected persons as "users").
    Purpose of processing - Providing the online offer, its functions and content.
  • Answering contact inquiries and communicating with users.
  • Safety measures.
  • Reach measurement / marketing

    The terms used “personal data” are all information that relates to an identified or identifiable natural person (hereinafter “data subject”); A natural person is regarded as identifiable who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

    “Processing” is any process carried out with or without the aid of automated processes or any such series of processes in connection with personal data. The term goes far and includes practically every handling of data.

    "Pseudonymisation" is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that ensure that the personal data cannot be assigned to an identified or identifiable natural person.

    “Profiling” means any type of automated processing of personal data that consists of using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal To analyze or predict the preferences, interests, reliability, behavior, whereabouts or relocation of this natural person.

    The “person responsible” is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.

    “Processor” means a natural or legal person, authority, institution or other body that processes personal data on behalf of the person responsible.
    Relevant legal bases In accordance with Art. 13 GDPR, we will inform you of the legal bases of our data processing. For users from the scope of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, the following applies, unless the legal basis is mentioned in the data protection declaration:
    The legal basis for obtaining consent is Art. 6 Para. 1 lit. a and Art. 7 GDPR;
    The legal basis for processing in order to fulfill our services and carry out contractual measures as well as answering inquiries is Art. 6 Para. 1 lit. b GDPR;
    The legal basis for processing in order to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR;
    In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR as the legal basis.
    The legal basis for the processing required to perform a task that is in the public interest or is carried out in the exercise of official authority that has been transferred to the person responsible is Article 6 Paragraph 1 lit. e GDPR.
    The legal basis for processing to safeguard our legitimate interests is Art. 6 Para. 1 lit. f GDPR.
    The processing of data for purposes other than those for which they were collected is determined in accordance with the provisions of Art. 6 Para. 4 GDPR.
    The processing of special categories of data (in accordance with Art. 9 Paragraph 1 GDPR) is based on the requirements of Art. 9 Paragraph 2 GDPR.
    We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

    The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, forwarding, ensuring availability and their separation. Furthermore, we have set up procedures that ensure that data subjects' rights are exercised, that data are deleted and that data are responded to at risk. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings.
    Cooperation with contract processors, jointly responsible persons and third parties If we disclose data to other persons and companies (contract processors, jointly responsible persons or third parties) within the scope of our processing, transfer them to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if a transmission of the data to third parties, such as payment service providers, is necessary to fulfill the contract), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

    If we disclose, transmit or otherwise grant access to data to other companies in our group of companies, this is done in particular for administrative purposes as a legitimate interest and, furthermore, on a legal basis.
    Transfers to third countries If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context of the use of third party services or disclosure or transmission of data to other persons or company, this only happens if it is done to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to express consent or contractually required transfer, we process or have the data only in third countries with a recognized level of data protection, which include the US processors certified under the "Privacy Shield" or on the basis of special guarantees, such as contractual obligations through so-called standard protection clauses the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, Information page of the EU CommissionRights of the persons concerned Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with legal requirements.

    Right to rectification: You have accordingly. the legal requirements to request the completion of the data concerning you or the correction of the incorrect data concerning you.

    Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to demand that the relevant data be deleted immediately or, alternatively, to request a restriction on the processing of the data in accordance with the legal requirements.

    Right to data portability: You have the right to receive data relating to you that you have provided to us in accordance with the legal requirements in a structured, common and machine-readable format or to request that it be transmitted to another person responsible.

    Complaint to the supervisory authority: In accordance with the legal requirements, you also have the right to lodge a complaint with the responsible supervisory authority.
    You have the right to revoke your consent with effect for the futureRight of objection: You have the right, for reasons that arise from your particular situation, to object at any time to the processing of your personal data, which is based on Art. 6 Para. 1 lit. e or f DSGVO takes place to object; this also applies to profiling based on these provisions. If the personal data concerning you are processed in order to operate direct mail, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is connected to such direct advertising.Cookies and right to object to direct mail “Cookies” are small files that are stored on the user's computer. Various information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. The contents of a shopping cart in an online shop or a login status can be saved in such a cookie. Cookies are referred to as "permanent" or "persistent" and remain stored even after the browser is closed. For example, the login status can be saved if users visit it after several days. The interests of the users can also be stored in such a cookie, which are used for range measurement or marketing purposes. "Third-party cookies" are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if it is only their cookies, they are referred to as "first-party cookies").

    We can use temporary and permanent cookies and clarify this in the context of our data protection declaration.

    If we ask the user for consent to the use of cookies (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal cookies of the users are stored in accordance with the following explanations in the context of this data protection declaration on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. the use of cookies is necessary to provide our contract-related services, in accordance with. Art. 6 para. 1 lit. b. GDPR, or if the use of cookies for the performance of a task that is necessary in the public interest or in the exercise of public authority, acc. Art. 6 para. 1 lit. e. GDPR, processed.

    If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

    A general objection to the use of cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU side http://www.youronlinechoices.com/ be explained. Furthermore, cookies can be saved by deactivating them in the browser settings. Please note that in this case not all functions of this online offer can be used. Deletion of data The data processed by us will be deleted or limited in their processing in accordance with the legal requirements. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention requirements.

    If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons. Changes and updates to the data protection declaration We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require you to cooperate (e.g. consent) or other individual notification. Agency services We process our customers' data as part of our contractual services, including conceptual and strategic advice, campaign planning, software and design development / advice or maintenance, implementation of campaigns and processes / handling, server administration, data analysis / consulting services and training services.

    We process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject of the contract, term), payment data (e.g., Bank details, payment history), usage and metadata (e.g. in the context of evaluating and measuring the success of marketing measures). In principle, we do not process special categories of personal data, unless these are part of a commissioned processing. Those affected include our customers, interested parties and their customers, users, website visitors or employees as well as third parties. The purpose of processing is to provide contractual services, billing and our customer service. The legal basis for processing results from Art. 6 Para. 1 lit. b GDPR (contractual services), Art. 6 Para. 1 lit. f GDPR (analysis, statistics, optimization, security measures). We process data that are necessary for the establishment and fulfillment of the contractual services and point out the necessity of their disclosure. Disclosure to external parties only takes place if it is necessary in the context of an order. When processing the data provided to us as part of an order, we act in accordance with the instructions of the client and the legal requirements for order processing in accordance with. Art. 28 GDPR and do not process the data for any purposes other than those specified in the order.

    We delete the data after the expiry of statutory warranty and comparable obligations. The necessity of storing the data is reviewed every three years; In the case of the statutory archiving obligations, the deletion takes place after their expiry (6 years, according to § 257 paragraph 1 HGB, 10 years, according to § 147 paragraph 1 AO). In the case of data that was disclosed to us in the context of an order by the client, we delete the data in accordance with the specifications of the order, generally after the end of the order. Administration, financial accounting, office organization, contact management We process data in the context of administrative tasks and organization of ours Operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the context of providing our contractual services. The processing bases are Art. 6 Para. 1 lit. c. GDPR, Art. 6 Paragraph 1 lit. f. GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information given for these processing activities.

    We disclose or transmit data to the financial administration, consultants, such as tax consultants or auditors, as well as other fee offices and payment service providers.

    Furthermore, on the basis of our business interests, we store information about suppliers, organizers and other business partners, e.g. for the purpose of later contact. We generally store this mostly company-related data permanently.
    Business analyzes and market research In order to operate our business economically, to be able to recognize market trends, wishes of the contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data and metadata Basis of Art. 6 Para. 1 lit. f. GDPR, whereby the persons concerned include contractual partners, interested parties, customers, visitors and users of our online offer.

    The analyzes are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of the registered users with information, e.g. on the services they have used. The analyzes serve us to increase the user-friendliness, the optimization of our offer and the economic efficiency. The analyzes serve us alone and are not disclosed externally, unless they are anonymous analyzes with summarized values.

    If these analyzes or profiles are personal, they will be deleted or anonymized upon termination by the user, otherwise after two years from the conclusion of the contract. In addition, the overall business analysis and general trend determinations are created anonymously if possible.
    When contacting us (e.g. via the contact form, email, telephone or via social media), the information provided by the user is used to process the contact request and to process it in accordance with. Art. 6 para. 1 lit. b. (within the framework of contractual / pre-contractual relationships), Art. 6 Para. 1 lit. f. (other inquiries) DSGVO processed. User information can be stored in a customer relationship management system ("CRM system") or a comparable inquiry organization.

    We delete the inquiries if they are no longer required. We review the requirement every two years; The statutory archiving obligations also apply.Communication via Facebook Messenger We use Facebook Messenger for communication purposes and ask you to read the following information about functionality, encryption, risks of Facebook Messenger, use of metadata within the Facebook group of companies and yours Please note the possibilities of objection.
    You do not have to use the Facebook Messenger and can contact us in alternative ways, e.g. by phone or email. Please use the contact options provided to you or use the contact options provided on our website.

    The Facebook Messenger is offered by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, whereby the data entered in the course of communication and otherwise collected in the USA by Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA.

    However, Facebook is certified under the Privacy Shield Agreement and therefore guarantees that it will comply with European and Swiss data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

    Facebook also guarantees that the communication content (ie the content of your message and attached images) cannot be read and offers end-to-end encryption of the content. This means that the content of the messages cannot be viewed, not even by Facebook itself. The end-to-end encryption, however, requires activation, which you have to activate in your messenger settings under the menu item "Secret conversations". You should always use the latest version of the Facebook Messenger to ensure that the message content is encrypted.

    We would like to point out to our communication partners that, even if encryption is activated, Facebook can find out that and when communication partners are communicating with us, as well as processing technical information about the device used by the communication partner and, depending on the settings of their device, also location information (so-called metadata). With the exception of the encrypted content, the data of the communication partners within the Facebook group of companies can be transmitted, in particular for the purpose of optimizing the respective services and for security purposes. Communication partners should also assume, at least as long as they have not contradicted this, that their data processed by the Facebook Messenger can be used for marketing purposes or to display advertising tailored to users.

    If we ask communication partners for consent before communicating with them via the Facebook Messenger, the legal basis for our processing of your data is Art. 6 Para. 1 lit. a. GDPR. In addition, if we do not ask for consent and you contact us, for example, we use WhatsApp in relation to our contractual partners and in the context of contract initiation as a contractual measure in accordance with. Art. 6 para. 1 lit. b. GDPR and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners in communication via messengers in accordance with. Art. 6 para. 1 lit. f. GDPR.

    Further information on the purposes, types and scope of the processing of your data by Facebook, as well as the related rights and setting options to protect your privacy, can be found in Facebook's data protection information: https://www.facebook.com/about/privacy.

    You can object to communication with us via Facebook Messenger at any time and ask us not to continue communication via Facebook Messenger and to delete the communication content. We delete the Facebook messages as soon as we can assume that we have answered any information from the user, if no reference to a previous conversation is to be expected and the deletion does not conflict with any statutory retention requirements.

    Finally, we would like to point out that, for reasons of your security, we reserve the right not to answer inquiries via the Facebook Messenger. This is the case if, for example, internal contractual matters require special secrecy or a response via the messenger does not meet the formal requirements. In such cases, we refer you to more adequate communication channels. Chatbot in Facebook MessengerWe offer a so-called "chatbot" as a communication option. The chatbot is software that answers users' questions or informs them of messages. Our chat bot can be accessed via the “Facebook Messenger” platform.

    If you talk to our chatbot, we can process your personal data. In this case, your Facebook ID is saved in our system and we can see which users interact with our chat bot and when. We also save the content of your conversation exchanged with the chatbot. Furthermore, we automatically receive from Facebook access to your "public information", which is stored on Facebook. This includes your name, profile and cover picture, gender, networks (e.g. school or job), user name (Facebook URL) and user identification number (Facebook ID). We only use this information to operate our chat bot, e.g. so that it can address you personally.

    If you activate the information with regular messages in the chatbot, you have the option at any time to unsubscribe from the information for the future. The chatbot tells you how and with what terms you can unsubscribe from the messages. By unsubscribing from chatbot messages, your data will be deleted from the message recipient directory. Chat logs are anonymized by us, ie the user names and user IDs are automatically deleted or anonymized.

    We use the above information to operate our chat bot, e.g. to address you personally, to answer your inquiries to the chatbot, to transmit any requested content, and to improve our chat bot (e.g. to give it answers to to “teach” frequently asked questions or to identify unanswered questions).

    On the one hand, we use the chatbot on the basis of Art. 6 Para. 1 lit. a. GDPR if we obtain the consent of the user to use it (this applies to the cases in which users are asked for consent, e.g. so that the chatbot sends them regular messages). If we use the chatbot to answer user inquiries about our services or our company, this is done in accordance with. Art. 6 para. 1 lit. b. GDPR. In addition, we use the chatbot on the basis of our legitimate interests in optimizing the chatbot, addressing users more efficiently and comfortably for information, advertising and marketing purposes and increasing the positive user experience in accordance with. Art. 6 para. 1 lit. f. GDPR.

    The use of the chatbot requires registration on the Facebook platform and use of the Facebook Messenger communication platform. The Facebook Messenger is offered by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, whereby the data entered in the course of communication and otherwise collected in the USA by Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA.
    However, Facebook is certified under the Privacy Shield Agreement and therefore guarantees that it will comply with European and Swiss data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

    We would like to point out that Facebook can find out that and when users communicate with our chatbot and process technical information about the device used by the user and, depending on the settings of their device, also location information (so-called metadata). It is also possible to transmit user data within the Facebook group of companies, in particular for the purpose of optimizing the respective services and security purposes. Users should also assume that their data processed by the chatbot can be used for marketing purposes or to display advertising tailored to users.

    For more information on Facebook's data usage, we refer to Facebook's privacy policy: https://www.facebook.com/about/privacy.
    Newsletter - MailchimpThe newsletter is sent by the mailing service provider "MailChimp", a newsletter dispatch platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the shipping service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d / b / a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The shipping service provider is based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f. GDPR and an order processing contract acc. Art. 28 para. 3 sentence 1 GDPR used.

    The shipping service provider can use the recipient's data in pseudonymous form, ie without assignment to a user, to optimize or improve their own services, e.g. to technically optimize the shipping and the presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass the data on to third parties. Google AnalyticsWe use Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google") one. Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transferred to a Google server in the USA and stored there.

    Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. In doing so, pseudonymous user profiles can be created from the processed data.

    We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases.

    The IP address transmitted by the user's browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

    If we ask the user for consent (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR).

    As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby guarantees to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

    You can find further information on the use of data by Google, setting and objection options in Google's data protection declaration (https://policies.google.com/privacy) as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

    The personal data of the users will be deleted or anonymized after 14 months. Target group formation with Google AnalyticsWe use Google Analytics to only display the advertisements placed by Google and its partners' advertising services to those users who have also shown an interest in our online offer or which have certain characteristics (e.g. interests in certain topics or products, which are determined on the basis of the websites visited), which we transmit to Google (so-called "remarketing" or "Google Analytics audiences"). With the help of remarketing audiences, we would also like to ensure that our ads correspond to the potential interest of the users.
    Facebook pixel, custom audiences and Facebook conversion Within our online offer, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ( "Facebook").

    With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors to our online offer as a target group for the presentation of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited Websites) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called "conversion").

    The processing of the data by Facebook takes place within the framework of Facebook's data usage guidelines. Accordingly, general information on the presentation of Facebook ads in the Facebook data usage guidelines: https://www.facebook.com/policy. Special information and details about the Facebook pixel and how it works can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616.

    If we ask the user for consent (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR).

    Facebook is certified under the Privacy Shield Agreement and thereby ensures that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

    You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To set which types of advertisements are shown to you within Facebook, you can call up the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, ie they are adopted for all devices such as desktop computers or mobile devices.

    You can also use cookies, which are used for range measurement and advertising purposes, via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and also the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/Online presence in social media We maintain an online presence within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services.



    We would like to point out that user data can be processed outside the European Union. This can result in risks for the user because it could make it more difficult to enforce the rights of the user, for example. With regard to US providers who are certified under the Privacy Shield, we would like to point out that they undertake to comply with the data protection standards of the EU.



    In addition, user data is usually processed for market research and advertising purposes. For example, usage profiles can be created from user behavior and the interests of the user resulting from this. The usage profiles can in turn be used, for example, to place advertisements inside and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the user's computer, in which the usage behavior and the interests of the user are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).



    The processing of the personal data of the users takes place on the basis of our legitimate interests in an effective information of the users and communication with the users acc. Art. 6 para. 1 lit. f. GDPR. If the users are asked by the respective providers of the platforms for their consent to the data processing described above, the legal basis for processing is Art. 6 Para. 1 lit. a., Art. 7 GDPR.



    For a detailed description of the respective processing and the possibilities of objection (opt-out), we refer to the following linked information from the provider.



    Also in the case of requests for information and the assertion of user rights, we point out that these can be most effectively asserted with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information. If you still need help, you can contact us.


  • Facebook, pages, groups, (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) on the basis of a Agreement on joint processing of personal data - Data protection: https://www.facebook.com/about/privacy/, especially for pages: https://www.facebook.com/legal/terms/information_about_page_insights_data , Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.


  • Google / YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) - Privacy Policy:  https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.


  • Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) - Privacy Policy / Opt-Out: http://instagram.com/about/legal/privacy/.


  • Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) - Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.


  • Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) - Privacy Policy / Opt-Out: https://about.pinterest.com/de/privacy-policy.


  • LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) - Privacy Policy https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active.


  • Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) - data protection declaration / opt-out: https://privacy.xing.com/de/datenschutzerklaerung.


  • Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) - Privacy Policy / Opt-Out: https://wakelet.com/privacy.html.


  • Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) - Privacy Policy / Opt-Out: https://soundcloud.com/pages/privacyIntegration of services and content from third partiesWe use content or service offers from third parties within our online offer based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) to include their content and services, such as videos or fonts (hereinafter referred to as “content”).

    This always presupposes that the third-party providers of this content perceive the IP address of the users, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as being linked to such information from other sources the videos from the platform “YouTube” of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Data protection: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.Google FontsWe integrate the fonts (“Google Fonts”) from the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. According to Google, the user data is used solely for the purpose of displaying the fonts in the user's browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation and consideration of possible licensing restrictions for their integration. Data protection: https://www.google.com/policies/privacy/.Google ReCaptchaWe integrate the function for recognizing bots, e.g. when entering online forms ("ReCaptcha") from the provider GGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Data protection: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.Google MapsWe integrate maps from the “Google Maps” service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The processed data may include, in particular, the users' IP addresses and location data, which, however, are not collected without their consent (usually in the context of the settings of their mobile devices). The data can be processed in the USA. Data protection: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.Use of Facebook social plugins We use social plugins (“plugins”) of the social network on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook").
    This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Facebook. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

    Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

    When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plug-in is transmitted from Facebook directly to the user's device, which integrates it into the online offer. User profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs users according to our level of knowledge.

    By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to their Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the relevant information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out his IP address and save it. According to Facebook, only an anonymized IP address is saved in Germany.

    The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/.

    If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and contradictions to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads  or via the US site http://www.aboutads.info/choices/  or the EU side http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are adopted for all devices such as desktop computers or mobile devices. Instagram Within our online offer, functions and content of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be used. be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Instagram. If the users are members of the Instagram platform, Instagram can assign the access to the above contents and functions to the profiles of the users there. Instagram privacy policy: http://instagram.com/about/legal/privacy/. Xing Within our online offer, functions and contents of the Xing service, offered by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, can be integrated. This can include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Xing. If the users are members of the Xing platform, Xing can assign the access to the above content and functions to the profiles of the users there. Xing's privacy policy: https://privacy.xing.com/de/datenschutzerklaerung. LinkedIn Within our online offer, functions and contents of the LinkedIn service, offered by LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland, can be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within LinkedIn. If the users are members of the LinkedIn platform, LinkedIn can assign the above-mentioned content and functions to the profiles of the users there. LinkedIn privacy policy: https://www.linkedin.com/legal/privacy-policy.. LinkedIn is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Data protection: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.Created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke
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